Meta Advertising

Meta Advertising

Have you played roulette with the Boost button and walked away feeling short?

With 81.4% of Kiwis active on social media each day, and spending an average of 2 hours and 15 minutes, your perfect customers are out there. 

We can help get your business in front of them with precision targeting through Meta’s Ad Manager, paired with compelling copy and scroll stopping creative, that creates engagement and results to impact your bottom line. 

Facebook & Instagram ads not only help to capture customers who are already interested in your products/services but help to create interest and demand from those who may not have even considered your product/service. With the Meta Pixel and Conversions API, we can follow these customers through their journey from interest to customer with our proven three-step funnel approach (Prospecting, Re-Engagement and Remarketing) which caters to cold, warm and hot leads.

From the beginning we get right down to the details of your business to understand what each customer is worth and exactly how much we can spend on advertising to ensure your ads are running profitably.

We live and breathe social media (with the embarrassing screen time stats to prove it). Keeping up with the latest trends and platform changes is a full-time job on it’s own but it’s our job. We can help take the guesswork out of your paid social ads and implement strategies that work, and deliver the results you want for your business.

What’s Included

  • Dedicated campaign manager as your single point of contact
  • Complimentary audit of existing marketing strategy and recommendations
  • Creation of a custom advertising strategy that builds on any current work
  • Initial setup of campaigns including copywriting and creative that stops the scroll
  • Regular optimisations of campaigns and funnels based on data to maximise results
  • Monitoring and split testing of campaigns to maximise value of ad spend
  • Monitoring reviews, spam and negative comments on all posts/ads
  • Full monthly reporting on your campaign’s performance and results

What Does It Cost?

Our Paid Meta Ads solutions are broken down into two separate costs: Management Fees and Ad Spend. The Management Fees are invoiced by Digital Cactus for the management of your campaigns while the Ad Spend is payable directly to Meta. 

We recommend allocating $20/Day Ad Spend as a starting point (plus our base Management Fee of $750 + GST Per Month). Based on this your investment per month would be $1,510 + GST including Ad Spend, plus an initial one-off set up fee of $1,000 + GST.

Ready to take the first step?

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